Quikr.com
Online classifieds site
Quikr.com has released a TVC to communicate an innovation, wherein customers
can transact through a missed call. Through ‘Bob Biswas’ enacted by
Saswata Chaterjee in the film Kahaani.
The objective of the
campaign was to reach out to a large section of consumers through just a miscall.
The ad shows ‘Biswas’ seated
in a packed cafe. He look at people around him, before stripping down to his
vest and brief and standing on the. He thanks everyone for their attention and say
he has an apartment at Amboli and goes on to list its features like western
toilet, multiple use. He asks if anyone would be interested in renting it. He
finds no takers, but a man replies, handsome ‘Quikr.com ko missed call maar
na’.
The voice over says, “Ghar
ho ya gaadi, buying selling aur renting ke liye, quikr ko missed call dijiye 1800 3000 1000 par. Aur paaiye buyers
aur sellers quikrrrrrrrrrrrrr.
Bob Biswas then makes the
missed call and is surrounded by people
interested in renting his apartment with money Then Bob shows his the gun from his bag. (the
gun used in the movie Kahani Perhaps for selling). This ad will make Quikrr have some
differentiation from other online portals.
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