14 March, 2018

Indian Telco Twitter Followers. Fake or Real analysis.

Now there are big claims everywhere. And social media is not an exception. When there is ego clash among friends to showcase who has more followers or his/her photo got more likes how can brand be an exception. After reading an article about fake followers of different politicians, I thought of a similar analysis of telcos. Telcos now a days fighting a cutthroat war in order to woo the customer. The same in the sphere of social media too. I did a twitter followers audit for 6 Telco of India.

They are
Vodafone India -
Idea Cellular -
Reliance Jio -
Airtel -
4 of them are big private telecom companies. And rest two BSNL and MTNL are Government operators. One of the operator has 94% genuine followers and another operator has  84% fake followers. Any guesses ? Let the data reveal the secret.

Vodafone India has a score of 40%. That means forty percent of the followers are genuine. Rest sixty percent are fake followers acquired through buying bot accounts or website selling followers.

Idea who is merging with Vodafone has a score of 61%. So it's just the opposite of Vodafone. It has roughly 60 genuine followers for every 40 fake followers.

Now comes the turn of Reliance Jio whom ether big three telcos are accusing of having unfair means. Let us check the allegations. It has a score of 85%. That means it has 85 genuine followers for every fifteen fake followers.

Now let us check government operator Bharat Sanchar Nigam Limited, BSNL. It has a whopping score of 91%. It means it has 91 genuine followers for every 9 fake followers.

After checking one government operator let us check countries biggest Telco and the most vocal. It has a score of 16% .waittt what...... Yes you read it correctly. Only 16% followers of Airtel are genuine rest 84% are fake followers bought from different websites and bots. (Just think about the claim India's fastest 4G. Best smartphone network, and numerous other claims)

Let us check the other Government operator, Mahanagar Telephone Nigam Limited ( MTNL). Surprisingly it has 94% genuine followers and only six percent followers are fake.

So what makes these operator to resort to unfair means to increase followers in social media. Is there a need to increase followers ? Is it to create an impression that they are number 1. Hopefully the analysis will force these operator to rectify their mistakes. And big kudos to MTNL, BSNL & Jio for playing the game fairly. Albeit their followers are less but it was acquired through honest means rather than buying likes and followers like Big 3 Telco of India.

This analysis is just an twitter follower audit for these telcos.

05 March, 2018

Goibibo Ad Featuring Deepika Padukone as Traffic Inspector

Goibibo has started promoting its referral scheme heavily in different media

In one of its campaign it has featured its brand ambassador Deepika Padukone as Traffic inspector

The concept of the campaign is  Traffic inspector (Deepika padukone) has caught three guys who have  broke the signal and asks them to pay fine. They plead it was a mistake and going for a vacation. And inspector asks they have money for vacation but not to pay fines. In reply the guys told they have booked the tickets from goibibo and how they got the referral bonus as well as go contacts bonus of Rs. 50 by syncing contacts. In the end Deepika ask them to sync their contact instead of paying the fine.

Previously there was clearer ad of showcasing the referral bonus and contact sync. This ad seems a little tapori  and do not capture the audience attention. I personally was surprised to see Deepika in this avataar. I would have preferred a simple yet classy Deepika to this rowdy kind of inspector for Go cash and referral benefit message. Some of the creative expressions looked a little cheap. I doubt any real traffic inspector does that !!! Like she eating banana, using a chair in the middle of the road etc.

I guess Goibibo team can make  a better ad than this one which looks cheap.

Watch the ad in youtube.

Some of the comments were testifying the same fact in youtube
1. Deepika please next time never be a police girl it looks like comedi
2. Rani Sa Now Constable Sa. xD
3. Bad commercial the behaviour shown of traffic police makes impact on people, even if traffic police behaving rude in the real life the commercial should not show them as they are in real life .
4. Deepika looks horrible
5. Depeeka looks horrible. She doesn't suit in this role there is no combination between her face n height face is too small..
6. Bad commercial. Negative impact on the traffic police. This is not the way

13 February, 2018

Knowledge Factory 2018. A day to remember....

For me and lot of attendees Knowledge Factory 2018 will be a day to remember....

The Venue was majestic Taj Santacruz in Mumbai. It was a fun filled and informative day when you get to experience that it is never too late to learn in life as the world is full of experts to open your mind be it food, nature, theatre or simply the quiz.

The day was divided  into well crafted session from Leadership, to food to theater to gender gap. The panelist and speak list was from various walks of like From Noted actress Richa Chaddha to accomplished singer Sona Mohapatra was there speak about the pressing issues. Dynamic Raj Nayak of viacom tv 18 was there for the leadership session.

See the complete schedule

Kicking off the first session at #KF2018 - the Leadership Dilemma with Noted journalist Madhavan Narayanan and Raj Nayak, COO Viacom 18 where Raj Nayak shared his experience and tips for successful leadership and career. His experiences and challenges in previous stints and how to tackle boss-employee relationships.Mr. Raj Nayak also gave various practical tips rather examples  in these challenges. Mr. Madhavan made the conversation so lively with his thoughful questions.

In #KF2018 another interesting session was about Healthy eating.  The session was hosted by prominent food blogger Madhulika Das  chef Gresham Fernandes  Executive Chef, Impressario Group & Vikas Sheth  Culinary Director, Embassy Group shared their thoughts and tips for healthy diets. Both the chefs emphasised on eating fresh for a healthy diet. Instead of failing to various marketing campaign Gresham focussed on eating according our roots and culture. one example was if your family has been eating ghees, you should continue eating ghee. also our food should be according to the place we are living in. There was interesting questions from the audience regarding what is the right quantity to eat. How to control the crave and in how to eat fresh when  there is very less time for buying fresh vegetables and fruits.

Richa Chaddha shared her thoughts,rather concerns for the planet. raising awareness for many causes like pollution, vegetarianism, stray animals, the Indian Army, and women’s issues, among others. He speech was passionate at the same time scary when one give a thought to the pressing issues. 

I could attend the event thanks to Blogadda the blogging partner for the event.

02 November, 2017

Current Telecom Scenario & Save Rcom employees An Social Media Appeal.

So after the onset of Jio and its aggressive offer, consumers are very happy with all the free data free calls. But one class is in deep trouble that is competition.

Bigger and financially strong competition with strong FII backing and with MNC funding Airtel  Vodafone and Idea are withstanding the onslaught and matching tariff in bits and corners.

Government operator BSNL and MTNL are in loss and somehow there in the fray. Amongst them MTNLs condition is worse. Its losses are mounting, revenues stagnant. BSNL on the other hand with its vast and remote presence adding marginal revenues.

But other telcos like Reliance Communication, Aircel, Tata Docomo are in deep trouble, they are on the verge of closure of their consumer mobile business which will result in two things
1- Consumers,
2. Employees

1. Customers- In India there is Mobile Number Portability Now hence consumers will retain their existing number and will migrate to any of these players. like Jio, BSNL/MTNL, Airtel etc. But Customers will prefer BSNL/MTNL as its an government service provider and more chance of stability.

2. Employees- Employees of these telcos are on the verge of losing their jobs, they are trying to gather support from all the corner possible to hear their plea. In Twitter and facebook  a lot of tweets and posts are being posted by 5000 employees who were asked to resign by 30 Novemebr 2017. They are asked to give personal reason for resignation with just one months salary as compensation.

I have tried to compile some of these tweets and posts without showing their twitter handle or post. Have a look and do your bit for friends who are losing their jobs and not getting proper compensation.

Sample this tweet

What you all expect as an employee on festival season ??? Gift Bonus Increment Promotion OR Resignation???????

Whole family is dependant on us
What about our families..Who 100% depended on us
We need ur support about shut down of reliance, its the question about life of 5000 reliance employees


Most tweets and posts were about its not about losing a job, its the family who are in trouble because the whole family depends on the persons salary for education, food, EMI for home vehicle etc.

Also Lot of tweets and posts were there for media, politicians, industrialists, actors but no one responded to those requests in their social media channels. see some sample tweets


Replying to  

But none of them bothered to reply to the plight of these 5000 rcom employees.

This image of a young children of an Reliance Communication employee says it all. This is an appeal to Prime Minister to look into the matter and request to give proper compensation to hard working employees of R Com.

I hope and pray some logical action and decision will be taken by government in this regard and help the 5000 employees of RCOM who are being forced to resign.

24 October, 2017

A Bold phone brand preaching Phone-Life Balance.

A phone brand preaching Phone Life Balance.

In this age of smartphone Motorola has come up with a brilliant campaign. Phone Life Balance. They have created an interactive website


There are some easy questions with multiple choice answers. Check a sample question
like which would be easier to stay away from for one week.

Or this like how many hours a day is within your arm's reach ?
  Image courtesy https://phonelifebalance.motorola.com/

On the basis of the 10 question the website will categorize you into 5 category, Phonosapien, mindfully mobile, phone-prone, phonophile and phonatic

And based on your profile the website will show some tips what are the hazards of being in that category and how to overcome those for a better work-life errrrrrr phone-life balance

I checked mine and trying for better phone-life balance, do try at https://phonelifebalance.motorola.com/

Watch how people re immersed in the phone that they are oblivious to the happenings in the surroundings.

23 October, 2017

Transgenders : Will you Look them the traditional way ?

Real Empowerment comes through equality. In our society Transgenders are always treated differently. Till now most of us have viewed transgenders who ask for money in trains, or working as sex workers who stands in dark roads, highways etc. They are called in different derogatory names like chakka, queers, eunuch etc.

But as a society we are progressing, if  we look at some recent events then some are trying to break that perception about transgenders.

26-year-old French model Ines Rau has made history as Playboy’s first transgender playmate. She will pose in the November/December 2017 issue in the centrefold. Caroline “Tula” Cossey another transgender has also featured in PlayBoy.

In India recently in KIIT university Transgenders walk the ramp  in Kritarth 2017 a very first in an Indian university. KIIT university is in Bhubaneswar,  Odisha.

Nepali model Anjali Lama another transgender has  walked the catwalk at Lakme Fashion Week in Mumbai, in February 2017

Dressed as Bollywood stars, transgenders walk the ramp in Delhi

In May 2017, Kochi Metro Rail Ltd,  gave appointment to 23 transgender people in different positions.

So time has come how to look at transgenders. They should be treated like any other individual. 

Simran ( Story of a free spirited girl) Film Review.

Simran (2017)

Director- Hansal Mehta

Star Cast- Kangana Ranaut (lead role)

Watch the trailer in Youtube and you will find a gist about the movie. This is a story about a Gujju girl living in US, early marriage against parents will and then the divorce. A casual trip to Las Vegas changed the whole life of Praful (Kangna Ranaut) to see what happens next you have to watch the movie.

You should watch the movie forKangana's acting skills. After her Haryanvi accent in Tanu weds Manu returns, She has perfomed impeccable Gujrati accent in Simran. The supporting cast there justifying their presence in every opportunity.

My score 6.5 out of 10 for Simran, One time watch

You can Watch it in amazon Prime