30 August, 2012

e-Commerce portal and taglines

Quikr.com
Online classifieds site Quikr.com has released a TVC to communicate an innovation, wherein customers can transact through a missed call. Through ‘Bob Biswas’ enacted by Saswata Chaterjee in the film Kahaani.

 “The objective of the campaign was to reach out to a large section of consumers who may not be online today but will access the internet in the near future. So, we wanted to expand the market

The ad shows ‘Biswas’ seated in a packed cafe. He look at people around him, before stripping down to his vest and brief and standing on the. He thanks everyone for their attention and say he has an apartment at Amboli and goes on to list its features like western toilet, multiple use. He asks if anyone would be interested in renting it. He finds no takers, but a man replies, handsome ‘Quikr.com ko missed call maar na’.

The voice over says, “Ghar ho ya gaadi, buying selling aur renting ke liye, quikr ko missed call dijiye 1800 3000 1000 par. Aur paaiye buyers aur sellers quikrrrrrrrrrrrrr.

Bob Biswas then makes the missed call and is surrounded by  people interested in renting his apartment with money plus the gun from his bag. (the gun used in the movie Kahani Perhaps)This ad will make Quikrr have some differentiation from other online portals.

Seventymm.com- Born Filmy

Seventymm.com one of the leading e-commerce portal is presently dominating the online media space with its campaign Super Saver Deal. this e-commerce portal has a very catchy tagline "Born Filmy" aimed at customers with a trendy attitude. And in  a country like India were trend is derived from Films from bollywood, this tagline helps Seventymm to differentiate from other portals.

Jabong.com- Delivering Lifestyle

Jabong.com one of the very popular e-commerce portal for fashion recently started its TVC about delivering lifestyle and COD. This ad has become popular and bang on the point. The excitement factor is also very clearly show in the ad. we really get excited when something we wished for reaches us. This has been very clearly shown by jabong team.

Flipkart.com- The online megastore

Flipkart is today India's largest e-commerce portal and they have very rightly mentioned it as their tagline. they are the true online megastore of India. Their TVC is clutter breaking and a Industry leading ad. In this ad they have been successful in mitigating the fear from the Indian consumer for online shopping. The series of ads featuring children will certainly draw anyones attention and the variety of message in each ad has been clearly shown. +1 to flipkart.

after the great success of Husband & wife series of ads Flipkart has started another campaign a young boy is shown as an executive where he is so much impatient. How he purchases from flipkart and got the delivery ahead of his expectation is the main message of this new Flipkart TVC. How he got his smartphone delivered on Monday which he has ordered on saturday is the main mesaage shown in this TVC. Once again +1 to Flipkart.

Tradus.in-  "Wholesale Price at your doorstep"
Tradus has started an campaign very aggressively where they are claiming to eliminating the middlemen, inthe general trade a large chunk remains with the middlemen i.e. distributors, retailers etc. In Tradus they are giving this margin to the customer with a low price. That is the USP of the whole campaign.So the tagline  "Wholesale Price at your doorstep" is very apt for tradus.

OLX.IN- Bech De
Now OLX has roped in Kapil Sharma as its brand ambassador. In the ad Kapil Sharma has been portrayed as the unused items and how he convince his owners to sell them in OLX by clicking a photo.

Previously he tagline was-   Sab Kuch Bikta Hai
OLX has started an campaign Badi Badi Baatein Karte the on TVC & Online.
The ads are based on typical Indian Couple.
Male in their midage although purchase things like Camera, Treadmill, Guitar but unable to use because of busy schedule and procastination.
Their better half teases them through a bollywood song, Badi Badi baatein karte the.

See about  Olx new ad ghost hide and seek. http://realquiz.blogspot.com/2013/09/olx-ghost-hide-seek-tvc.html

Zovi.com The online portal with fashion and accessories has started TVC recently.

The tagline of Zovi for this campaign is 

ZOVI.COM- Get Smart About Style.

Sulekha.com- Delightful Discoveries. Always.

zoomin- The photo superstore

Myntra.com- India's Largest Online Fashion Store


Kaunsa.com tagline is “Your friend for online shopping”.

Meritnation.com- School Made Easy.

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